HI-LO: NFT Tracker - App Design
Overview
This is an independent work project of my graduate level. I completed the entire process of a mobile app from ideation, and research, to final design. From this project, I have a deeper understanding of the complete design process of an app.
Tools
Figma
Platform
Mobile App
My Role
UX Research, UI Design, Prototyping
Time
2022
About HI-LO
This is an app that helps NFT holders manage their assets more efficiently and make decisions about buying and selling.
Progress
Discover
Focus Area: NFT
A non-fungible token is a financial security consisting of digital data stored in a blockchain, a form of a distributed ledger. The ownership of an NFT is recorded in the blockchain and can be transferred by the owner, allowing NFTs to be sold and traded.
Exploding Growth
Trading in NFTs hit $17.6 billion last year, an increase of 21,000% from 2020.
People also got better at making money from NFTs, generating a total of $5.4 billion in profits through sales of the tokens in 2021.
Interview
Group1: Has rich NFT trading experience
Group2: Interested in but no experience
Group3: Has no idea about NFT
And for deeper research, I interviewed six people. They represent three different cognition. One is the real investor with rich experience, I interviewed a YouTuber and several others investments in the discord community, the other one has interest but no experience and the last one is no idea about NFT. These are very different target users, cause I still have no idea what to do at this phase, just open for more information. So next, is to analyze those conversations.
During the interview, I realize that the world of NFT is still a very small world, at least for now. It is too hard to let everyone accept and buy it. So I decided to focus on those real buyers.
Based on the interviews. I made this journey map. I found that NFT investors are always stressed about owning an NFT. because NFT itself is a high risk, but also high returns, which means the price is always shifting dramatically, not like a traditional investment. They spend a lot of time watching the floor price in the market and following social media to see if some news will affect the price.
And I did more research about the existing features in those markets and wallet platforms. All the transactions must be made on the computer. So the mobile app is more like a browser. But the current features are way too simple. Users can only see their cryptocurrency and NFTs separately. It has nothing that can support users’ investment
The post-purchase phase can be my opportunity.
Define
Key Insight
NFT investors spend a lot of time tracking prices and information to decide whether to buy or sell, which makes them anxious.
“too much time managing it very poorly with hold strategy.”
— Alpha
“Way too much time at the moment. Trying to shift more to long-term holds and less floor watching and flipping”
— Wesley
How might we help NFT owners to better judge the timing of buying and selling?
Develop
Deliver
Hi-fi Prototype
Login with Crypto Wallet
Users can log in through their wallet very conveniently. The App will sync to the NFT information in the wallet.
Overview of NFT Assets
The homepage can see the current total NFT value, which they calculated based on the factual floor price. Graphs can show changes in assets over time, helping users better review and manage them.
NFT Floor Price Tracking
The homepage can see the current total NFT value, which they calculated based on the factual floor price. Graphs can show changes in assets over time, helping users better review and manage them.
Follow the Latest News
Here the user can see the latest news we recommend based on the NFTs he owns. This news will affect the price and help them make better judgments.
NFT Gallery
The last function is the collection room. Here you can quietly appreciate the NFT you bought, and it is easier to show it to your friends.